Duha Counseling
Developed the brand identity for Duha Counseling, a mental health counseling website. Duha means “forenoon” or “morning brightness,” inspiring a logo that reflects warmth, renewal, and hope. The client wanted a simple yet welcoming design that encourages comfort and openness around mental health
Logo Design & Branding
Logo Design
Visual Identity
Branding
Typography
Objective
Design a logo for Duha Counseling that reflects the client’s vision of a warm, welcoming, and professional counseling service.
The Challenge
Develop a visual identity that feels approachable and comforting while maintaining the credibility expected of a counseling service.
The Solution & Process
I explored different typography styles and symbols before developing a sun-inspired logo based on the meaning of Duha, which relates to morning brightness. The final design combines warm orange tones with simple typography to communicate hope, renewal, and calm.
Deliverables: Logo Design & Visual Identity
Design Process
I explored different typography styles and symbols to capture the client’s vision of a warm, welcoming, and professional identity. I initially experimented with tree imagery before shifting toward a rising sun, inspired by Duha’s meaning of morning brightness, to represent hope, renewal, and comfort.
Typography & Color
I paired Georgia Pro with Raleway to balance classic elegance with modern simplicity. Warm orange tones complement the rising sun, representing positivity and new beginnings while creating a welcoming and professional identity that reflects the client’s vision.
Typography
Colors
Final Design
Testimonial
“We couldn’t be happier with the logo Fatima designed for Duha Consulting. From start to finish, she made the process simple, easy, and enjoyable. Her professionalism and creativity were evident in every step, she listened carefully to our ideas, understood our brand vision, and translated it into a design that exceeded our expectations. The final logo perfectly captures who we are as a company, and we’re truly grateful for the expertise and dedication she brought to the project.”
- Farjana (Duha Consulting Owner)